Piffboi, an Upstate NY-based weed-infused baked goods brand, sought a brand identity reflecting warmth and welcoming vibes. Focused on catering to a clientele including NYS police, district attorneys, and public service professionals, they desired a brand that mirrored professionalism and recognized their need for relaxation after demanding workdays. I crafted a judgment-free identity promoting responsible marijuana use. The primary logo features a baker's hat, smoke clouds, and sweet swirls, symbolizing the blend of professionalism, delicious treats, and the encouragement to unwind.